The keyboard shortcut that turns a client's "let's do it" into the Airtable records, the Drive folder, the asset-request form, a live invoice, and a drafted kickoff email in about two minutes.
A signed confirmation means the client is ready to pay. It is also the worst moment to disappear into administrative work, because the excitement fades while the invoice is being built, and the campaign starts late.
Kickoff turns that half hour into one keyboard shortcut. It creates the client and deal records, the invoice, and the campaign folder, then drafts a kickoff email that carries a payment link and one asset-request form per campaign. Roughly thirty minutes across four apps became about two.
Every step is a prefilled dialog I can cancel, and the email stays a draft until I send it. Assets already in the agency's records are attached on the way out, so a returning client never re-enters information I already have.
The asset workflow replaced email threads where files got lost and re-versioned across a dozen messages. I keep a copy of every asset in the agency's storage rather than relying on a link into the client's storage, because client-hosted files change and permissions vanish mid-campaign. Nothing gets lost, nothing goes stale, and the campaign starts while the client is still excited.
From receiving confirmation from the client to creating the invoice, campaign folder, and kickoff email draft.